Leadership & Self-Mastery Coaching

Stop Managing.
Start Leading.

Bold coaching for senior leaders and individuals ready to cut through the noise, break barriers, and accelerate what matters.

Which context fits you right now?

I'm navigating leadership complexity →

Teams, decisions, pressure, and outcomes that land on others

I'm rethinking what's next for me →

Direction, clarity, confidence, and personal momentum

Former CEO of Brand South Africa · Harvard Speaker · ICF PCC Certified Master Coach · 40+ Years in Leadership

Leadership shouldn't feel this hard.

You're successful. Capable. Driven.

And yet—there's friction. Your team performs when you're in the room but stalls when you're not. Meetings consume your days. Strategy gets buried under drama. Home life feels the strain.

Pushing harder isn't the answer. You already know that.

What's missing isn't more effort. It's a different way of leading.

Explore Leadership Coaching →
Yvonne Johnston with the President and Executive Team
Yvonne Johnston - Professional Portrait

Meet Yvonne

I've sat in the chair you're sitting in—leading teams, making high-stakes decisions, carrying weight that few people see.

As founding CEO of Brand South Africa under President Thabo Mbeki, I led the "Alive With Possibility" campaign that redefined a nation's global image. Before that, I spent years at Ogilvy & Mather shaping brands and building businesses.

Now I work differently. As a certified Master Consciousness Coach, I help senior leaders and individuals cut through complexity, challenge what's not working, and create real change.

I'm direct. I'm disarming. And I will tell you the truth—kindly, but relentlessly.

Learn More About Yvonne →

Two Paths. One Commitment to Change.

For Leaders Who Shape Outcomes

Your decisions affect people, systems, and bottom lines. This work helps you lead with clarity, build accountable teams, and create cultures where people actually want to do great work.

Better people. Better culture. Better results.

Leadership Coaching →

For People Ready to Move Forward

You're at a decision point. Stuck, searching, or simply ready for what's next. This work helps you see clearly, think differently, and build a life you actively create.

Clarity. Confidence. Momentum.

Individual Coaching →

Real Results

"Yvonne literally turned my world on its head. She has taught me to value myself and to look outside the box and believe in who I am. She is one in 10 billion."

Mark Stent

"She led me slowly through the darkness I had created to a place which gave me the space to be myself. Her coaching has transformed my life."

Jeremy Mansfield

"Not only did the training enhance collaboration among our team, it resulted in exceeding our annual budget which seemed unbelievable prior to the training."

Juane Lucas

Deloitte

The Work That Changed a Nation's Image

As founding CEO of Brand South Africa, Yvonne led the creation of the iconic "Alive With Possibility" campaign—a global case study in nation branding that earned international acclaim and repositioned South Africa on the world stage.

Watch the Campaign →

This Isn't Comfortable Coaching

I don't do sympathy. I don't do quick fixes. I don't tell you what you want to hear.

What I do: challenge lazy thinking, call out blind spots, and reframe issues you've been stuck in for years. With precision. With care. And with a fierce belief in your ability to change.

This work requires honesty, courage, and a willingness to lead—and live—differently.

If you're committed to staying exactly as you are, this isn't for you.

Ready to Move Forward?

If you're ready to reclaim your power, I welcome you.

Let's Talk

Or email directly: yvonne@yvonnejohnston.co.za