Experts in Self-Mastery Coaching
Self mastery is the ultimate power move.
Bold coaching for senior leaders and individuals ready to break barriers and get to what matters.
Which context fits you right now?
Experts in Self-Mastery Coaching
Bold coaching for senior leaders and individuals ready to break barriers and get to what matters.
Which context fits you right now?
You're successful. Capable. Driven.
And yet there's friction. Your team performs when you're in the room but stalls when you're not. Meetings consume your days. Strategy gets buried under drama. Home life feels the strain.
Pushing harder isn't the answer. You already know that.
What's missing isn't more effort. It's intentional leadership and emotional intelligence.
Explore Leadership Coaching →
I've sat in the chair you're sitting in: leading teams, making the kind of decisions that matter, carrying weight that few people see.
As founding CEO of Brand South Africa under President Thabo Mbeki, I led the "Alive With Possibility" campaign that put South Africa on the map. Before that, I spent years at Ogilvy & Mather building brands and businesses.
Now I work differently. As a certified Master Consciousness Coach, I help senior leaders and individuals get clear, question what isn't working, and make change that sticks.
I'm direct. I'm disarming. I tell you the truth, kindly and without backing off.
Learn More About Yvonne →Your decisions affect people, systems, and bottom lines. This work helps you demand excellence, lead with clarity, build accountable teams, and create cultures where you get better people, better culture, and better results, and keep your people.
Better people. Better culture. Better results.
Leadership Coaching →Stuck, searching, or simply ready for what's next. This work helps you see clearly, think differently, and build a life you choose.
Clarity. Confidence. Momentum.
Individual Coaching →"Yvonne literally turned my world on its head. She has taught me to value myself and to look outside the box and believe in who I am. She is one in 10 billion."
Mark Stent
"She led me slowly through the darkness I had created to a place which gave me the space to be myself. Her coaching has transformed my life."
Jeremy Mansfield
"Not only did the training enhance collaboration among our team, it resulted in exceeding our annual budget which seemed unbelievable prior to the training."
Juane Lucas
Deloitte
As founding CEO of Brand South Africa, Yvonne led the creation of the iconic "Alive With Possibility" campaign, a global case study in nation branding that earned international acclaim and repositioned South Africa on the world stage.
Watch the Campaign →I don't do sympathy. I don't do quick fixes. I don't tell you what you want to hear.
What I do: challenge lazy thinking, call out blind spots, and reframe issues you've been stuck in for years. With precision. With care. And with a fierce belief in your ability to change.
This work requires honesty, courage, and a willingness to lead and live differently.
If you're ready for honest growth and meaningful change, this work is for you.
If you're ready to reclaim your power, I'd love to work with you.
Let's TalkOr email directly: yvonne@yvonnejohnston.co.za