Yvonne Johnston is a Master coach; business strategist, inspirational speaker and thought leader in the domains of marketing, nation branding and personal mastery. With an impressive 20-year track record in advertising and marketing industries (including 5 years at Ogilvy and Mather as the Group Media Director), Yvonne is known for her business savvy as much as for her sassiness and style. 

Yvonne was the founding CEO of Brand South Africa (a body established by President Mbeki to create and market the nation brand) and led the organization to receive many accolades for its world-class communication and advertising promoting South Africa under the slogan - “Alive With Possibility”.

In 2005, Yvonne was a finalist in the BWA Business Woman of the Year award. Her out-of-the-box thinking and passionate spirit make her a sought-after inspirational speaker both at home and abroad. She has spoken at Harvard on “Changing the Perceptions of Africa”, at the Daily Maverick Gathering on “12 Actions to change the perception of South Africa”. She has sat on several Boards, including the SA Tourism Board and Valued Citizens. 

Since 2015, Yvonne has been channeling her business prowess and innate ability to ignite brilliance in everyone she meets into her extremely successful private coaching practice. As a certified Master Consciousness Coach© on the ICF PCC level, Yvonne helps companies and individuals get out of their own way and start moving forward, fast. Her no-nonsense yet compassionate attitude and her gift of simplifying even the most complex situations make her the go-to coach for many influential business people globally.

When Yvonne is not busy coaching, training or plotting her next international adventure, she can be found cooking, playing golf, and spending time with her two adorable cats (her life purpose, according to them, is to be a cat lap).